Thursday, October 10, 2019
Legalization of Marijuana for Recreational Use
Hewlett-Packard| Legalization of Marijuana for Recreational Use| Introduction to Ethics: Theory and Application| | HP| Assignment # 4 | Nichole Hysel| Legalization of Marijuana for Recreational Use On a cold January afternoon in a small community, a police officer is called to a residence for suspected domestic issue. As he arrives, he can hear shouting coming from the house. He knocks on the door and a boy of about five years old, who is dressed in nothing but shorts, comes to the door. He stands with the door open, a slice of bread in his dirty hand, smiling at the officer. He has seen the officer at the home a few times in the past.The child has also been over to the officerââ¬â¢s house to play with his children. The officerââ¬â¢s wife and the boyââ¬â¢s mother work together at the local grocery store and the boyââ¬â¢s father looks after him while his mother is at work. After the officer talks to the parents about their issues, which always seem to be basic domestic iss ues, he heads for the door. The boy follows him, hugs his leg, looks up and says, ââ¬Å"Can I come with you? â⬠The officer responds, ââ¬Å"Sorry buddy, not today. â⬠Two weeks later, on a bitter cold afternoon, the mother comes home from work to discover the child is gone.The same police officer searches along with the majority of the community. The boy is found an hour later on a rural country road. He is taken to the emergency room and treated for hypothermia. He is then taken in by Child Protective Services. The father is charged with possession of marijuana, his 2nd offense, along with intent to deliver. The mother has had enough and has turned the father in for growing a few plants in the basement and selling it to his buddies. After 7 days, the child is returned to his mother. He had been under the care of the police officer and his wife.Marijuana is the most widely used, illegal drug in the world. ââ¬Å"It is estimated that 119 million to 224 million people used cannabis in 2011,â⬠reports, Glenn D. Braunstein, M. D. and Vice President of clinical innovation at Cedars Sinai Hospital. Marijuana is considered a depressant, stimulant and hallucinogen. It has recently been legalized, as a recreational drug in two out of 50 states, Colorado and Washington. In these states, those who are 21 and older can possess up to an ounce of marijuana, it will be sold and taxed in state-licensed stores, much the same way alcohol is sold.In the state of Colorado, cultivation of up to six marijuana plants per person is allowed. Both states prohibit public use. Is it morally acceptable for marijuana to be legalized as a recreational drug? After exploring my own experiences, the possible pros and cons of legalization, and the social contract, utilitarian, and the ethics of care theories, I do not think it is morally acceptable. My personal opinion about the legalization of marijuana is that it should not be legal. While I have seen both negative and positi ve effects of marijuana use, it has affected me and my family in a negative way.I am aware that it can be used recreationally and have no affects. I also know that it can be addictive and have negative effects, both physically and mentally, when used on a regular basis. It is my personal opinion that the negative effects associated with marijuana outweigh the positives. I believe that if something has the potential to do harm to those who chose not to partake, it shouldnââ¬â¢t be legalized. I donââ¬â¢t believe that we should take the stand that because it is less harmful than alcohol, it should be legal.I believe that marijuana is dangerous, especially to todayââ¬â¢s youth who use marijuana without considering the consequences. It is my fear that legalization could send the message to youth that it is acceptable to use marijuana as a coping mechanism. I do not want my children to be tempted to use a drug as a crutch, to relax or temporarily solve their problems. There are s everal reasonable arguments for legalization of marijuana. They are based on the idea that attempting to control its use causes more problems than it solves. The argument seems to be, that it isnââ¬â¢t going away so we may as well benefit from it.It is projected that by legalizing marijuana we could reduce the strain on our justice system, drastically cutting crime and possibly eliminating drug trafficking of marijuana. The production and sales of marijuana, by the government would save lives, create jobs and generate money that could be used for social progression, education, and healthcare which would in turn better the lives of everyone in society. Laws against use for those under 21 will prevent youth from obtaining the drug. I feel that benefitting from anything that is already illegal and proven to be a problem is immoral.Since we cannot guarantee that society will benefit from legalizing marijuana, it should not be legal. Age restrictions do not prevent youth from obtainin g alcohol; therefor I do not believe age restrictions on pot will deter them either. It is important that we use what we know about alcohol abuse as a whole, rather than use it as an excuse, due to the fact that it is perceived as more harmful, to legalize marijuana. Other arguments for legalization are based on free will and respect for autonomy. The belief is that, we all have the right to make choices for ourselves, using our own rational thought.If we are the only person who knows our needs, we can be the only person that can decide what is best for us. Marijuana users take the stand that,â⬠If we are in our own homes, using marijuana, who are we harming? â⬠I respect an individualââ¬â¢s right to choose as rational beings, unfortunately, not everyone is rational. Laws are put in place to protect us and benefit us as a society. Children suffer when parents use drugs in their presence. When children are under the care of a parent who is under the influence of a drug, their safety is sometimes being compromised.A few examples could be, a parent choosing to use money to buy marijuana instead of food or clothing, an inability to drive in an emergency situation and lack of focus and reasoning. I am not saying that pot use automatically makes a parent neglectful. I know several daily users who seem to be acceptable parents, even while under the influence. Yet I ask myself, could they be better parents? When a parent uses marijuana or any drug, legal or not, in the presence of their children, it sends the message that it is ok. Legalizing the drug will cause more parents to use in front of their children.I believe this will cause more children to use. Arguments against the legalization of marijuana tend to weigh heavily on the slippery slope argument, that any softening of the laws as they pertain to drugs will cause a bigger problem. It is anticipated by The Office of National Drug Control Policy that legalizing marijuana will increase use of the dru g and, consequently, the harm it causes, thus adding to the burden on the criminal justice system. They also report that legalizing the drug will make it less expensive and more attainable to youth.Because it is illegal in most countries, we have far less clinical evidence about potââ¬â¢s effects than many other drugs. The only authorized source of marijuana research comes from the University of Mississippi and is controlled by the National Institute of Drug Abuse, they report that use of marijuana impairs memory in regular users, especially in youth. It impairs driving, inhibits productivity, causes depression, and can be addictive. It is also thought that those predisposed to addiction, will have an easier time obtaining and using the drug as a possible gateway drug.These are problems we face while it is not legal, if legalization will increase usage, these will become a more widespread problem. Utilitarianism states that we ought to choose the action which is the one that maxi mizes the overall ââ¬Å"goodâ⬠of the greatest number of individuals. The problem of drug use, from the utilitarian perspective, rests on the consequences of using the drug and whether or not it will benefit the majority of the population, now and in the future. In order for us to say that it is morally bad, we need to prove that the consequences in legalizing marijuana will be bad.The problem is, we cannot definitively say what the consequences will be. But, we can use what we learn from other areas that have or are in the process of regulating pot for recreational use. Studies done by the Drug Free America Foundation, report that based on experiences where marijuana has been legalized, the number of marijuana users tend to double or triple. This could mean an additional 17 to 34 million young and adult users in the United States. Recently, Here and Now, a talk show on local public radio in Colorado, had guest Dr. Christian Thurston, medical director for an adolescence substa nce abuse treatment program in Denver.He stated, ââ¬Å"Young patients seeking addiction treatment for marijuana tell me that pot helps them with their anger, ADHD and that it helps them to sleep. â⬠Thurston also said, ââ¬Å"While marijuana can have medicinal value for adults, it can be very harmful to teens. â⬠He also states that, ââ¬Å"Weââ¬â¢ve seen, starting in the late 1980s, that adolescents exposed to marijuana have about a two to four-fold increase of developing psychosis. We have good evidence now that adolescence exposure to marijuana affects intelligence, cognition, learning and memory. â⬠Jann Gumbiner, Ph. D. licensed psychologist at the University of California, Irvine College of Medicine, who specializes in adolescent and child psychology reports, ââ¬Å"About 10% of users will develop problems that impair their work and relationships. Many more will come to depend on pot for relaxation and social purposes. This will be problematic if they donâ⠬â¢t learn more effective coping mechanisms and come to rely on marijuana instead of solving their problems. â⬠It is my fear that legalization could send the message to youth that it is acceptable to use marijuana as a coping mechanism.Since we know teens are likely to suffer long term affects, and that legalization will cause more teens to use the drug, we are likely to see serious negative effects that could greatly impact society in the future. Social Contract theory also plays a big role in legalization of marijuana. Social Contract theory is based on the set of rules governing behavior that all rational people accept, on the condition that others accept the rules as well. What the majority of society feels and believes plays a very big role in our lawmaking process. Lawmakers tend to go with what their constituents want, in order to get votes.In the past society has placed a negative stigma on marijuana use, making it hard for those rallying for legalization to be heard . Recent statistics show societyââ¬â¢s view on marijuana is changing. A Gallop Poll recently found that 50% of Americans think marijuana should be legal for adult use. This percentage is up by 4% from the previous year. This is in large part due to the fact that our younger generation is more supportive, while opposition generally comes from the older generation. It makes sense that as the older generation leaves, the younger generationââ¬â¢s opinion will be the majority.As popular opinion changes, it makes sense that we will be likely to see more states attempt to legalize marijuana. It is troublesome to me that information about marijuana is usually either directly for or against the drug. Internet articles are almost always directly for or against legalization. It is very hard to get unbiased facts. It is my concern that people, especially impressionable youth, arenââ¬â¢t getting the facts and are using how they feel as a basis for their opinion on marijuana. These youth , will soon decide what laws will govern society. The minimum conception of morality says we ought to at he very least, do what are the best reasons for doing while giving equal weight to the interests of each individual affected by our decision. I do not believe we should make something that is illegal, legal based on the idea that we might be able to control it even possibly benefit from it. We cannot say what the consequences will be. This is the major defect of the utilitarian theory of ethics. It does not take in to consideration that often times we cannot project the outcome of moral decisions. We cannot guarantee that the majority of society will benefit from legalization of recreational marijuana.There are too many questions involved. Could it make dealers even more competitive? Are there unforeseen costs that will take away from the suspected benefits? Will current dealers stop growing and selling? What will the effect on society be, given that legalization will most likely cause usage to greatly increase? If we donââ¬â¢t know the answers to such serious issues, we shouldnââ¬â¢t act. It is important that we use past experiences as examples. It is proven that history can be a valuable tool when attempting to predict an outcome of a hypothetical act.It is my hope that we learn what is best, by using what we learn from the areas that have legalized pot. I am aware that my personal perspective has a lot to do with having children and my sense to protect them from all things negative, taking the ethics of care position. Carol Gilligan, internationally acclaimed writer, psychologist, American feminist and ethicist, believes a womanââ¬â¢s basic moral orientation is one of caring, in a personal way, not just being concerned for humanity, in general. She believes that an ethic of caring for those close to you should not be inferior to that of an ethic of principle.I tend to agree; if we want for everyone, what we want for those we love and care for wo nââ¬â¢t the world be a better place? In summary I believe, based on what we do not know about the effects of legalizing marijuana, we should not legalize it. To say the problem isnââ¬â¢t going way so we may as well legalize it and benefit, is irresponsible. There is a trend showing increased usage with legalization. We arenââ¬â¢t able to predict the affect that increased usage will have on society. If we are to use alcohol as a guide at all, it should be as an example of what legalizing harmful substances can do to society.It is anticipated that legalizing marijuana will entice youth even more, causing future issues. While marijuana use will always be a problem in youth, I believe educating youth with factual information about marijuana will help them make better choices and allow us to have laws that will most benefit society in the future. As Walt Disney quoted, ââ¬Å"Our greatest natural resource is the minds of our childrenâ⬠. Work Sited ââ¬Å"187,000 Lb. of Mari juana Annually? Legal Pot Business to Bloom in Washington. â⬠à Business Money 187000 Lb of Marijuana Annually Legal Pot Business to Bloom in Washington Comments.N. p. , 08 Jan. 2013. Web. 15 Apr. 2013. Braunstein, M. D. , Glenn D. ââ¬Å"Weeding Through Marijuana Facts and Fiction. â⬠à The Huffington Post. TheHuffingtonPost. com, 01 Feb. 2013. Web. 15 Apr. 2013. ââ¬Å"Legalizing of Marijuana Raises Health Concerns. â⬠à Well Legalizing of Marijuana Raises Health Concerns Comments. N. p. , n. d. Web. 15 Apr. 2013. ââ¬Å"Marijuana: An Unbiased Analysis. â⬠à Marijuana: An Unbiased Analysis. N. p. , n. d. Web. 15 Apr. 2013. ââ¬Å"Medical Marijuana: The Government's View. â⬠à National Drug Prevention Alliance & PPP à » USA. N. p. , n. d. Web. 15 Apr. 2013. ââ¬Å"Principles and Theories. à Principles and Theories. N. p. , n. d. Web. 15 Apr. 2013. Rachels, James, James Rachels, and Stuart Rachels. The Elements of Moral Philosophy: 7th Revised Editio n. London: Mcgraw Hill Higher Education, 2012. Print. Swanson, Emily. ââ¬Å"Marijuana Legalization Poll Finds Americans Want Federal Government To Leave States Alone. â⬠à The Huffington Post. TheHuffingtonPost. com, 07 Dec. 2012. Web. 15 Apr. 2013. Turner, Dan. ââ¬Å"Marijuana Legalization: States Send Message, Feds Aren't Listening. â⬠à Los Angeles Times. Los Angeles Times, 13 Nov. 2012. Web. 15 Apr. 2013. The White House. N. p. , n. d. Web. 15 Apr. 2013.
Wednesday, October 9, 2019
Advanced Chronic Obstructive Pulmonary Disease Essay
Advanced Chronic Obstructive Pulmonary Disease - Essay Example Health promotion builds the capacities of individual members in the society to take charge over health determinants collectively in order to attain a positive change. The Ottawa Charter indentified three approaches for health promotion. These include advocacy for health to establish the necessary environment for sustainable health in the community. Enabling all persons to attain optimum health potential is the second approach and finally mediating between various stakeholders and interests in the society with the objective of achieving health. The three approaches are reinforced by five prioritized areas of action, included in the Ottawa Charter of health promotion. These areas include building healthy public policy, establish supportive environment for health and strengthening the community action for health. The fourth priority action area is developing personal skills and finally reorientation of health services.Health promotion is a broad and multidimensional approach that involv es other stakeholders, besides the basic healthcare providers and this underscores the importance of building a healthy public policy. Health promotion policy places health issues on the agenda of policy makers in all relevant sectors and in every level. By so doing, it directs and increases their awareness on the effects of their decisions on public health. Building healthy public policy also enables the policy makers to accept their roles and responsibilities in the maintenance of health in the society. To create an appropriate healthy public policy involves application of diverse methods, including the enactment of laws, formulating monetary or fiscal measures, taxation and encouraging organizational change. According to WHO (2008), the approaches are coordinated leading to health, and improvement of
Tuesday, October 8, 2019
Focus on Music and Drama Essay Example | Topics and Well Written Essays - 500 words
Focus on Music and Drama - Essay Example Williams and the Chi, and Town Hustlers. The band held a live concert where they performed several blues songs including ââ¬Å"In My Lonely Roomâ⬠by Phil Collins (2010) and ââ¬Å"You've Stayed Away Too Longâ⬠composed by Willie Nelson (2009). The performers were eight in number where guitarists were divided into bassist, soloist and rhythm, one on keyboard, three vocalists, and a violist. J.W. Williams was the leading performer in the band and controlled everything although he was the one playing bass guitar. All the songs, which Chi-town Hustlers Band performed, had a mixture of classic blues elements, funk and R & B. Most of their songs were romantic in style and in performance. Chi-town Hustlers Band performed well organized and moving blues and their dancing was vigorous and sometimes toned down to accommodate the beats. Most outstanding of their performed songs which were interesting to me were ââ¬Å"In My Lonely Roomâ⬠by Phil Collins (2010) and ââ¬Å"You've Stayed Away Too Longâ⬠composed by Willie Nelson (2009). When they performed these songs, you would think they were their own compositions. It was ââ¬Å"In My Lonely Roomâ⬠song that was well performed and in which musical elements were professionally blended. As a music student, I could note that the songââ¬â¢s melody focused on the first, fourth and fifth chords in combination. In this case, the music started in the ââ¬ËAââ¬â¢ chord and could predict the subsequent chord ââ¬ËDââ¬â¢ and ââ¬ËEââ¬â¢.
Monday, October 7, 2019
Leap motion Essay Example | Topics and Well Written Essays - 750 words
Leap motion - Essay Example Before developing Leap Motion, Holz and Buckwald first developed a small device that resembled an iPod with an end that can be plugged into the USB port of a computer and enhance motion detection so that ââ¬Å"the exact movements of individual fingers and rotations of the wrist can be accurately detected and processed with no latencyâ⬠(Spiegelmock 2013). Leap Motion itself is 80mm long and 12.7mm wide and connects to the computer or Mac allowing a person to interact with the computer via simple hand movements. In other words, Leap Motion is a sensor that identifies each of an individualââ¬â¢s movement and changes them into a specific action. ââ¬Å"Leap Motion constitutes of two LEDs and three infrared cameras that analyze al the movements of the handâ⬠(Design, User Experience, and Usability, User Experience Design for Diverse Interaction Platforms and Environments 2012). In analyzing the movement of the hand, the device covers a radius of 1 meter. Its accuracy is also very high; it is 1/100th. Leap Motion has the potential to detect fingers, hands as well as pencils by coming up with a 3D environment. Although it works like a mouse, Leap Motion does not in any way aim at replacing the keyboard and the mouse. It is an additional tool aimed to improve the user experience as well as interaction with the computer. The use of Leap Motion in any computer calls for some things. It detects on the type of the operator system that a computer should have. For instance, the device works best and only in the computers installed with Windows 7, 8 or Mac OS X 10.6 Snow Leopard. The hardware of the computer also plays a very significant role. ââ¬Å"Leap Motion only works in computers with either AMD Phenom (tm) II or Intel à ®core (TM) i3, i5, i7 processor, and with a 2GB of RAMâ⬠(Spiegelmock 2013). Additionally, the computer needs to have an internet connection in addition to a
Sunday, October 6, 2019
Injustice of Healthcare Essay Example | Topics and Well Written Essays - 1750 words
Injustice of Healthcare - Essay Example The health care system's systematic exploitation of the many for the benefit of the privileged few has been over-looked, underestimated, or conveniently ignored by analysts and policymakers. Contrary to the assumptions of many observers, ordinary Americans are not well served by health policies and practices founded on the premise that health care should be beyond price. There are numerous identifiable ways in which political and legal systems in the United States directly or indirectly foreclose opportunities for lower- and middle-income consumers to enhance their own, as well as aggregate, welfare by purchasing low-cost, arguably lower-quality health care and health coverage. In this essay, the over regulation of the providers has been outlined and the various theological and philosophical perspectives on the injustice have been produced in the subsequent sections. The most wide spread kind of regulation of the health care sector is entry control through occupational licensure. The barring from the market of individuals who do not meet minimum standards of competence in the regulated field of endeavor, can enhance consumers' welfare by minimizing both their exposure to risks of bad service and their uncertainty in purchasing complex services. However, entry controls raise costs by excluding providers who might serve some clients adequately and cheaply, thus forcing those clients (mostly lower-income individuals) to pay higher prices for arguably more reliable services. The resulting higher prices cause some consumers to forgo needed services, with adverse health consequences. The lower-income segment of the population, even if protected against costly mistakes, bears many more of the costs of exclusionary licensure than more affluent interests. In any field in which government regulates entry, entry standards will be inefficiently high, causing more hardship than is optimal. Although quality-enhancing standards limit opportunities for cost-reducing innovations, the consumers tend to value disproportionately the added security they are supplied. Occupational regulation has other costs besides those flowing from state-imposed restrictions on entry. State legislatures typically also delegate responsibility for regulating practice of a licensed occupation to its licensing board. Such boards make rules not only curtailing the supply of competitors but also suppressing advertising, corporate or commercial practice, and other practices that might intensify competition and foster consumer choice. Moreover, at the same time that they largely control the regulatory apparatus, the licensees in each field generally organize themselves privately not only to advance their political objectives, but also to set private standards for professional practice, educational programs, and institutional providers of services. Although such private entities may not directly enforce the standards they set, these standards and their accompanying certifications of compliance usually carry decisive weight in the marketplace and with state regulators. With the public generally unaware of the cost and competitive implications of such publicly sanctioned self-regulatory regimes, the interests of the regulated are commonly advanced at consumers' expense, with cost increases a
Saturday, October 5, 2019
Business Ethics in the Footwear, Clothing, and Textile Industries Essay
Business Ethics in the Footwear, Clothing, and Textile Industries - Essay Example à Business ethics and conduct have been a major talking point in the TCF industry, especially with regards to the fairness of its dealings, processes, stakeholder treatment, and competition policies. The principle of fairness seeks to ensure that TCF organizations engage in; fair and free ethical competition deals with all stakeholders in a way that can describe as being equitable and fair and is non-discriminatory during the process of contracting and hiring (Braithwaite & Drahos, 2010: p401). This principle has been a problematic one within the TCF industry. The workforce is 80% female on minimum wage that averages $38 every month. This industry has the lowest costs of labor globally, and the workersââ¬â¢ unions are intimidated with violence in order to stay quiet on industry standard violations (Sajhau, 2013: p34). The industry needs to create a more friendly culture for workers, enforcing freedom of association sans victimization, pro-labor legislation, balance the gender in equality gap, and fire and building inspection codes. This can be achieved with the help of global retailers. à Issues related to diligence and loyalty is an important concern with regards to business ethics in the TCF industry. The industry would be required to act as a fiduciary for investors and the company by carrying out the organizationââ¬â¢s operations in a loyal and diligent manner expected of trustees (Braithwaite & Drahos, 2010: p402). Corporate ethics are reflective of the businessââ¬â¢ philosophy, and one of its objectives is the determination of the companyââ¬â¢s fundamental purposes.
Friday, October 4, 2019
Foreign market entry strategies Essay Example for Free
Foreign market entry strategies Essay ââ¬Å"Firms which participate in the business system as partners complement the company and its suppliers, thereby increasing the value to customersâ⬠. Explain your understanding of this view and provide examples to reinforce your arguments. For a company, entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets by meeting the consumerââ¬â¢ needs and values. The decision to go international represents an important commitment, to go into a new line of activity, this being the reason why it should be taken step by step: obtaining information, analyzing them, formulating alternative action plans, (Tookey, 1975) and of course find the right partners that match the company brand image and values. The international business system model is focused on the advantages determined by the internationalisation process and less on the development process of the internationalisation of companies. The main scope obtained by applying the Uppsala Model is predicting the companyââ¬â¢s evolution on foreign markets. Two elements are at the basis of the model: the notion of essentiality attributed to the process and the notion of physical distance. The internationalisation of a multinational company takes place step by step, according to the Uppsala Model, which minimises the risks regarding the new market (Johanson; Wiedersheim-Paul, 1975). Therefore, the company is being involved gradually (investments, control and profit), getting to the point of creating a production subsidiary which ensures also the selling of the products on the new market. The stages of the internationalisation process are presented in Appendix 1. The concept of physical distance, the second element the Uppsala Model is based upon determines the companies to select, in a first stage, the neighbour countries in order to reduce the cultural, economical, political differences. According to this approach, the bigger the physical distance, the bigger is the incertitude about the new market and bigger the risks associated to this market. In the view of the globalisation phenomena, there are numerous criticisms about the ââ¬Å"physical distanceâ⬠notion. Many papers have developed the subject of the companyââ¬â¢s internationalisation; a special place holds J. Birkinshaw who analysed the problems regarding the role of the subsidiaries and the evolution of the mandated in the internationalisation process at the multinationalââ¬â¢s level. Therefore, Birkinshaw and Hoods (1998) have shown that creating a subsidiary can be explained on the basis of the interactions between the decisions of the mother-company, the initiatives o f the subsidiary and the specific conditions existing on the new market. The model developed by Birkinshaw (1997) is based on three variables: The relation headquarters ââ¬â subsidiary; the subsidiaryââ¬â¢s initiatives and the local environment. Regarding the internationalisation process, the company has more options (see Appendix 2) The first choice is represented by the development of the existing markets and it is being used by companies that are acting on highly competitive markets; the second choice ââ¬â the company can choose to develop its activity on new markets, similar to the ones they are already acting on ââ¬â in this case, they are usually choosing to export their products; the third strategy is developing a new line of products similar to the ones they already have and which will be sold on similar markets- in this case the company can choose between strategic alliances: creating a joint venture or licensing. . Managementââ¬â¢s involvement in export operations is different, as we talk about passive exporters (when selling abroad is induced by the demand existing on the foreign market, meaning that the business is initiated by the importer) or active exporters (when the operation is initiated by the seller, which has an export strategy and a suitable business plan (Popa, 2006) From the operational point of view, exporters can be indirect exporters(with the participation of trading houses), when it isnââ¬â¢t necessary to create an organizational structure specific to the export activity or direct exporters, which is made by the producer, which is creating services or departments for international business. The determinants of export behaviour are experience and uncertainty effects; behavioural and firm-specific influences and strategic influences. 1. Experience and uncertainty effects Knowledge and learning regarding the exporting activity may be possessed or accumulated by the company in time. Experience has a key role, as firmââ¬â¢s involvement in international markets is most of the time a gradual process. During the early stages of exporting, firms have a more concentrated foreign market focus, while increased involvement in foreign market encourages diversification to a wider range of markets. As a firmââ¬â¢s knowledge of an export market increases, the uncertainty factor diminishes. This knowledge allows the identification of concrete opportunities, as distinct from theoretical that may be apparent from objective knowledge. 2. Behavioural and firm-specific influences Recent theories of exporting are strongly influenced by the behavioural theory of the firm, which stresses decision-maker characteristics, organizational dynamics and constraints, ignorance and uncertainty as key variables in decision making. Exporting has been described as a development process based on a learning sequence involving six stages Bilkey and Tesar, 1977): Stage 1: the firm is not interested in exporting Stage 2: the firm supplies unsolicited business, doesnââ¬â¢t examine the feasibility of active exporting Stage 3: the firm examines the feasibility of exporting in an active way Stage 4: experimental exports on neighbour countries Stage 5: the firm becomes an experienced exporter Stage 6: the firm explores the feasibility of exporting to additional countries of greater business distance. According to Welch (1982), the export commitment is influenced by four groups of factors (see figure 4): pre-export activities, direct export stimuli, latent influences on the firm and the role of the decision-maker. 3. Strategic influences The opinion among researchers and managers is divided on the issue of the relation between the firm size and export success. Still, the importance of a positive managerial attitude to exporting and the necessity of committing managerial and financial resources to the internationalization process are crucial to the success of the firm, irrespective of size. As a mode of international market entry, strategic alliances allow the firm (Bradley, 2002): â⬠¢ Access to assets not readily available in the market â⬠¢ Access to technology and markets â⬠¢ The smaller firms can have access to technology and new products â⬠¢ The larger firms can have access to markets â⬠¢ Synergetic effects in the partner firms. Choosing the way to enter a foreign market represents an important part of the foreign direct investment strategy. The companies should select the new market, decide upon the types of operations that are about to be developed on these markets and decide the type of entry ââ¬âgreen field investments, acquisitions, joint ventures. Choosing the way to enter a foreign market was also explained through cultural and national factors. Many studies have been concerned about this topic: â⬠¢ Kogut and Singh (1988) after researches have concluded that a big cultural distance between the country of origin and the host country have as a result choosing joint ventures or green field investments. â⬠¢ Gatignon and Anderson (1988) have shown that an important socio-cultural distance, measured with the help of the Index developed by Ronen and Shenkar (1985) goes to the partial propriety right. â⬠¢ Gatignon and Anderson (1988) have concluded that multinational companies avoid having 100% owned subsidiaries in high risk countries. â⬠¢ Cho and Radmanabhan (1995) have shown that companies from Japan are not willing to make acquisitions in developing countries. Choosing the joint venture as a mechanism to enter new markets (especially the developing countries and the ones with centralised economy) is usually a sec ond-best option for the companies from developed countries. Still, the companies show through this the major interest for the local market; the participation in the joint-venture could be qualified as a foreign direct investment. Many times, this mechanism represents the only way to be present on a certain market. Licensing in international markets: License is the purchase or sale by contract of product pr process technology, design and marketing expertise (Bradley, 2002). It involves the market contracting of knowledge and know-how. International licensing takes place when a company provides, for a certain fee-royalty, a technology needed by another company in order to operate a business in a foreign market. Licensing of this firm involves one or more of these elements: â⬠¢ a brand name â⬠¢ operations expertise â⬠¢ manufacturing process technology â⬠¢ access to patents â⬠¢ trade secrets. Licensing may be attractive when host countries restrict imports or foreign direct investment, or when the market is small and when the prospects of technology feedback are high. Franchising to enter international markets: Franchising is a derivative of licensing. In franchising a business format is licensed, not a product or a technology. Trademarks, trade names, copyright, designs, patents, trade secrets and know-how may all be involved in different mixtures in the ââ¬Å¾packageâ⬠to be licensed. Franchising is a form of marketing and distribution in which the franchisor grants an individual or company, the franchisee, the right to do business in a prescribed manner over a certain period of time, in a specified place (Ayling, 1986). A franchise is, according to International Franchise Association (IFA), the agreement or license between two legally independent parties which gives: â⬠¢ a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor) â⬠¢ the franchisee the right to market a product or service using the operating methods of the franchisor â⬠¢ t he franchisee the obligation to pay the franchisor fees for These rights â⬠¢ the franchisor has the obligation to provide rights and support to franchisees. Types of Franchises There are two main types of franchises: product distribution and business format. Product distribution franchises simply sell the franchisorââ¬â¢s products and are supplier-dealer relationships. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. The industries where you most often find this type of franchising are soft drink distributors, automobile dealers and gas stations. Some familiar product distribution franchises include: Pepsi, Exxon, Ford Motor Company. Although product distribution franchising represents the largest percentage of total retail sales, most franchises available today are business format opportunities. Business format franchises, on the other hand, not only use a franchisorââ¬â¢s product, service and trademark, but also the complete method to conduct the business itself, such as the marketing plan and operations manuals. Business format franchises are the most common type of franchise. The United States, today reported that the 10 most popular franchising opportunities are in these industries: fast food, retail, service, automotive, restaurants, maintenance, building and construction, retailââ¬âfood, business services, lodging. The many advantages and disadvantages of owning a franchise should be carefully evaluated before deciding to purchase one. Throughout all these different foreign market entry strategies, by understanding every characteristic detailed we can conclude that partnership can be at the core of international marketing decisions and enable possibilities of internationalisation. Partnerships can be structured in various ways depending on their purpose. Wholly foreign-owned enterprises, non-equity/contractual/co-operative strategic alliances, equity strategic alliances/joint ventures, and franchises, are basic types of formal partnerships. There are numerous other types of informal partnerships including; joint marketing promotion, joint selling or distribution, technology licensing, R D contracts, design collaboration, production agreements, and other synergies. Consequently, the ideal partner in a business partnership is one that has resources, skills and assets and values which complement the company. The partnership has to work financially and contractually, but it is also essential that a partnerââ¬â¢s areas of strength and weakness are known and that an assessment is made of what actions would be needed to achieve an appropriate level of operational fit between the cultures of the two organisations. To meet the market needs effectively and in a sustained way, the business partnership must be based on a systematic and transparent agreement between the client and the partners (common values). That agreement provides the basis for a partnership deal and has to be sufficiently strong to engage the sustained commitment of both parties but also sufficiently flexible to enable the partnership to be responsive to changes in market needs and conditions. Being at the forefront partners are an extension of the company capability, image and valu es perceived by the consumer, therefore, complement the company by increasing the value to customers. For instance, Sony is an international and reputed company for its high standards range of TVs. Today, within the UK market, Sony position itself as a seller of durable and high end products by practicing a selective distribution. Their products are mostly found at Sony Centres (Sony own shop) or PC Currys World, exclusive partner (distributor) chosen by Sony well known in the market and sharing similar values such as expertise in the audiovisual area or guarantee of quality products and services. It reflects well a relevant and consistent image of the values conveyed by both organisations to the customers.
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